As a community manager, it is very important to give clear guidance and action points to your members when launching the community. Below are the steps you should follow to ensure your launch is as successful as possible.
Step 1 - Let’s talk!
If you are interested in creating a private community for your network please contact us at firstname.lastname@example.org. We can explain all the features we offer and help you design a community engagement plan. We can set up the community based on your preferences and support you in every step of the way.
Step 2 - Invite your members to join the private community via email
Once your community is set up, it’s time to let your members know and invite them to join. Below is an email template you can adapt to your community with the key information they will need:
We are glad to invite you to be part of the [Network name] private community at WeChangers.
What can you do in this online community?
- Navigate through the members directory and the connections with their organizations and other networks.
- Engage with other members by sending direct messages;
- Start discussions, share best practices and upload documents in the Forum & Knowledge Center;
- Check what's new and other member updates in the News Feed;
- See the common connections with other members in the Stats;
- Connect with organizations within your networks/groups and outside your networks.
Click here to create your account and access your organization profile [insert link]
What is WeChangers?
[Network name] partnered with WeChangers, an online platform aiming to map and create a network of positive social changemakers, providing stories, tools and up-to-date data to Funders (Philanthropists and Impact Investors), alongside individuals, for-profit and not-for-profit social organizations.
At WeChangers.Org, Funders can follow the progress of their current grantees/investees, as well as search for new grantmaking/investing projects.
WeChangers also provides customized online private communities for networks to engage with their members and incentivize them to connect and collaborate.
If you have any questions, please contact [community manager name] or just reply to this email.
Thank you and have a great day,
[Network name] Team"
Step 3 - Track sign ups
Keep track of which members in your group have already signed up and which are still missing. Send the latter a friendly reminder once a week offering to answer any questions and guide them through the sign-up process (for example over a conference call). Keep in mind that members who are not familiar with online tools might need a bit of additional support.
Step 4 - Create engagement from the start
As members start to sign up and explore the private community, it’ll be encouraging for them to see the different features in action. As a community manager, you will be leading this initial engagement. Messaging each of your members to welcome them and offer support, creating a discussion or sharing a link to the help center are a few ways in which you can demonstrate how to use the different features and inspire members to engage (for concrete examples and ideas check out your community engagement recommendations document).
Step 5 - Keep the momentum going
Now that the community is launched, it is key for its success that you keep your members engaged and give them reasons to visit regularly. Make sure you implement the community engagement plan you developed with the WeChangers team, track progress against your goals, and adapt your engagement strategy as necessary along the way.