When travelling through the platform, users' attention is drawn to the project's picture. But they'll only spend time checking out a project if they find it interesting and appealing. The more attractive your project page is, the more likely you are to gain followers, likes, and viewers, which are essential if you want to expand your reach and build your audience.
To have a great project page, you should:
choose a clear, concise, and accurate project title;
make sure your pitch is clear and to the point;
use a powerful picture, with good quality, to draw attention; and
keep your project updated. This is crucial! You’ll have investors, grantmakers, and potential collaborators visiting your page every day. Be sure to update the project when you receive a new grant, investment, or award; when you expand your impact locations or when you start a new activity.