• Income Shares: Specify the sources of your income and how they are distributed. You can insert the real quantities in dollars or percentages.

  • What is your target market? Specify the target you are trying to reach (size, current behavior patterns, etc.).

  • Market: How do you intend to react to your market and outperform your current or future competitors?

  • Strategy: What are the methods and skills you’ll use to succeed in your market? 

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