As a community manager, it is very important to give clear guidance and action points to your members when launching the community. Below are the steps you should follow to ensure your launch is as successful as possible.
Step 1 - Let’s talk!
If you are interested in creating an online community for your network please contact us at firstname.lastname@example.org.
We can explain all the features we offer and help you design a community engagement plan. We can set up the community based on your preferences and support you every step of the way.
Step 2 – Invite your members to join the online community via email.
Once your community is set up, it’s time to let your members know and invite them to join. Below is an email template you can adapt to your community with the key information they will need:
We are glad to invite you to be part of the [Network name] online community at WeChangers.
What can you do in this online community?
Explore: Navigate through the member's directory and the affiliations with their organizations and other networks;
My Channels: Engage with other members with 1-to-1 or group conversations;
Resources: Upload, download, or forward content to one or multiple channels. Filter content by channels or type to find information in a structured way;
Events: navigate through upcoming or past events, use filters to find events you want to join.
Connect with organizations within and outside your networks/groups."
Step 3 – Track sign-ups.
Keep track of which members in your group have already signed up and which are still missing. Send a friendly reminder once a week offering to answer any questions and guide them through the sign-up process (for example over a conference call). Keep in mind that members who are not familiar with online tools might need a bit of additional support.
Step 4 - Create engagement from the start
As members start to sign up and explore the online community, it’ll be encouraging for them to see the different features in action. As a community manager, you will be leading this initial engagement. Messaging each of your members to welcome them and offer support, creating a discussion, or sharing a link to the help center are a few ways in which you can demonstrate how to use the different features and inspire members to engage.
Step 5 - Keep the momentum going
Now that the community is launched, it is key for its success that you keep your members engaged and give them reasons to visit regularly. Make sure you implement the community engagement plan you developed with the WeChangers team, track progress against your goals, and adapt your engagement strategy as necessary along the way.